OPENING IN
PROMOTE 2026, CHALLENGES AND TRENDS
The tenth edition of the Yaoundé International Business, SME and Partnership Exhibition (PROMOTE) will be held from 12 to 21 June 2026 at the Yaoundé Conference Centre.
The theme of PROMOTE 2026 is: “Private enterprises and the business environment:
What benchmarks should be used to address national and international economic challenges?”
Indeed, in a global economic context marked by uncertainty and multiple challenges at various levels, what would be the useful margins of manoeuvre and benchmarks for business leaders in Cameroon, given that at the sub-regional level, the dynamics within the CEMAC (Economic and Monetary Community of Central Africa) pose challenges in terms of competitiveness, integration and harmonisation of economic policies, and that internationally, the environment is affected in particular by the volatility of commodity prices, geopolitical shocks and protectionist policies.
ABOUT THE PROMOTE EXHIBITION
The PROMOTE trade fair is an event organised by the Cameroonian Government every two years. It is a major multi-sector economic event organised by thematic sectors, with economic pavilions at the heart of this 10th edition.
The PROMOTE trade fair is a platform for exchange, with a wealth of contacts and information which, through its exhibition spaces, professional meetings, conferences and debates, and economic and cultural events, enables the development of useful strategies for business development, first and foremost
in Cameroon, in Central Africa, for the continent and beyond.
The PROMOTE trade fair offers nine days of visibility for positioning and promotion.
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ECONOMIC PAVILIONS AND COUNTRIES AWAIT YOU
